Meet the CEO and Founder of C.R.E.A.M Coffee & Pastry - Michael Etcheson

C.R.E.A.M stands for Christ Rules Everything Around Me, and that’s not just a catchy name; it’s the foundation of everything the company stands for. When the founder started C.R.E.A.M Coffee & Pastry, the vision wasn’t only to create amazing coffee and fresh pastries but also to build something rooted in faith, hope, and second chances. Every cup served is a reminder that no matter where someone comes from or what they’ve been through, God can still turn their story into something beautiful.

Starting a business wasn’t easy. There were moments when the founder faced doubt and felt the obstacles were bigger than the dream itself. But through the Prison Entrepreneurship Program (PEP), he was introduced to resources, mentorship, and a community that believed in him, even when he was still learning to believe in himself. PEP provided the tools to see beyond the past and embrace the role of a leader with purpose.

Today, as the CEO and founder of C.R.E.A.M Coffee & Pastry, he stands as proof that second chances are real. Being far from family taught him that faith, discipline, and community can rebuild what once felt lost. It also gave him a renewed sense of hope, the kind that fuels every early morning, every new idea, and every person he encounters while sharing his story.

C.R.E.A.M Coffee & Pastry isn’t just a business; it’s a testimony. It’s where faith meets flavor, and where every sip tells a story of redemption, resilience, and grace. The founder gives thanks to God each day for the chance to do what he loves. To inspire others and to continue showing that with Christ at the center, anything is possible.